Right on the heels of fashion month, the designer shakeups have already begun. After this morning’s news that Donatella Versace would be replaced by Dario Vitale as chief creative officer of Versace, another major Italian brand has found a successor.

Of all the names rumored for the Gucci role over the last month—and there were a lot of them— Demna, who was announced as its new artistic director today, is both the most obvious and the least.

Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.