Whether McLaren can have more success is to be determined. The Rules of Golf covering equipment put a governor on performance and established equipment brands such as Callaway, Ping, TaylorMade and ...

The racing giant unveils McLaren Golf, blending Formula 1 engineering with club design ahead of its April 29 debut.

McLaren is taking its high-end engineering standards to the golf equipment world with the April 2026 launch of McLaren Golf.

McLaren, the company behind the legendary McLaren Formula 1 race team, has announced its first foray into golf equipment, McLaren Golf. The post Luxury automaker McLaren launching golf-equipment brand ...

Forbes contributors publish independent expert analyses and insights. Erik Matuszewski's coverage spans golf businesses, news & destinations GolfRoots co-founders Ben Stromberg (left) and Jake Hoffman ...

As Golfweek reported Wednesday, Max Homa has signed several new endorsement deals in recent weeks and will become a staff player with Cobra starting Jan. 1. Homa, a six-time winner on the PGA Tour, ...

ORLANDO, Fla. – Launch monitors revolutionized our understanding of the golf swing by measuring things that were once unmeasurable, replacing guesswork with objective analysis. That’s why those ...

In my role as a Master Fitter with True Spec Golf, I am ostensibly dialing in golf equipment to individual characteristics. As you can imagine, fitting sessions often turn into much more than that. It ...

Here is a complete list of the golf equipment Corey Conners is using at the 2025 Masters at Augusta National Golf Club: DRIVER: Ping G440 (10.5 degrees), with UST Mamiya LINQ White 6X shaft FAIRWAY ...

Bryson DeChambeau is at the forefront of advancing golf technology. As many players, including Tiger Woods and Rory McIlroy, ...