'We're Not Selling Hamburgers' — Take-Two Boss Says GTA 6 Marketing Has to Be 'Delicate' and Feel 'Real'

The boss of Take-Two has discussed Rockstar’s approach to marketing Grand Theft Auto 6 this summer, saying it needs to be ...
VideoGamer

GTA 6 price won’t hit $100 thanks to Online, predicts former Rockstar director

You can trust VideoGamer. Our team of gaming experts spend hours testing and reviewing the latest games, to ensure you're reading the most comprehensive guide possible. Rest assured, all imagery and ...
Indy100 on MSN

GTA 6 marketing schedule revealed by Take-Two boss - it's finally happening

GTA 6 marketing schedule revealed by Take-Two boss - it's finally happening ...
Windows Report

GTA 6 Was Built Without Generative AI, Take-Two CEO Confirm

Take-Two CEO Strauss Zelnick confirms GTA 6 does not use generative AI, saying Rockstar’s open world is fully handcrafted.
Dexerto

GTA 6 boss confirms Rockstar is not using generative AI to make the game

Take-Two CEO Strauss Zelnick has chimed in on AI use across the company, claiming it has “energized” those across their ...
GamesRadar+

"Rockstar want us to feel scared": GTA 6 studio staff plan international protests demanding Rockstar reinstate 31 employees it claims were leaking information

Grand Theft Auto Ex-Rockstar lead says all GTA competitors have "given up," but there's still "an opportunity" to challenge Rockstar Grand Theft Auto Ex-Rockstar dev doesn't believe GTA 6 will be ...
The Escapist

Video games will likely cost $100 soon thanks to GTA 6, according to ex-Call of Duty director

Grand Theft Auto 6 is coming… eventually. While the gaming community is beyond excited, some are worried how Rockstar’s game will shape the industry. Recently, Esportsbets sat down with Call of Duty’s ...