All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.

Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy. Cathy Smith, who has been Nordstrom’s CFO since 2023, will join Starbucks in the next month ...

Iced and cold drinks are a crucial part of Starbucks' strategy: In the quarter to July ... Alongside boba, the coffee chain is rolling out a "new functional product, a zero to low-calorie ...

The move further advances Starbucks’ mobile strategy, in which it is already a leader in mobile payments, at a time of stagnant sales and intense competition. “Beacons can be a boon for brands ...