Hosted on MSN11h
Why Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for players
Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...
Guitar Player on MSN5d
Leo Fender got it right in 1948 with an amp he created for lap-steel guitar players
Making its debut as part of a Hawaiian lap-steel beginner set, the Champ has become a studio workhorse for blues and rock ...
Orange County Register1mon
A look at the electric guitar’s origin in Southern California
1960: The Jazz Bass is introduced. 1964: Fender begins production of acoustic ... Later years: Fender goes on to work for a couple other guitar companies in Southern California.