DEFINITION: A cradle-to-grave business model in which low-quality clothes, shoes and accessories are mass-produced at low costs, with shops stocking new ranges more than every season. Much research ...
Ultra-low-cost or luxury? The strategic choice fashion brands & clothing companies must make in order to survive the rise of ...
The rapid turnover of trends in fast fashion means that brands release new collections frequently, sometimes as often as twice a month. This relentless cycle leads to overproduction, meaning ...
Fast fashion is a term that we see more and more frequently on the news and social media. Rosette Ale, a sustainable fashion business owner, explains the impact fast fashion is having on the ...