Fashion logos come in all forms – from intricate heritage designs to timeless graphic emblems. In such a diverse industry, a unique logo is key to standing out from the crowd. Some enduring fashion ...

Christopher Reeve in the 1978 adaptation of "Superman." The blue, red and yellow suit has over the years cultivated an unlikely fashion fan base. - Warner Bros/Everett Collection “I don’t think I was ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

A colorful piece of signage is a cornerstone of hypebeast culture A colorful piece of signage is a cornerstone of hypebeast culture Whether people are shopping at Forever 21 or perusing a street fair ...

On a recent Tuesday at the newly opened Champion store in Philadelphia’s Center City, the brand’s oversize red, white and blue “C” is everywhere: across the chest of thick cotton sweatshirts, down the ...

But now that we’re living through a global pandemic, with our economy teetering on the brink of recession, is logomania cooling down? According to the data analytics firm Heuritech, which uses AI to ...

This article explores the contrast between quiet luxury and loud logos, examining what each style choice can signal about confidence, culture, and personal values. It reveals how fashion reflects not ...