CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
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Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, ...
Dell kills its biggest brand in shock move
That means, in point of fact, the abrupt death of long-running sub-brands including probably its biggest: XPS. It's long been ...
In a controversial move, Dell rebrands its entire fleet of laptop PCs
In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it ...
Dell's new naming scheme is all about finding you the right PC
This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...
Dell kills XPS, Inspiron, Precision, and Latitude brands, reworks PC offerings
Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The ...