Botswana President Duma Boko said his government has reached a diamond extraction and sales agreement with Anglo American's ...

When in 1947 N.W. Ayer copywriter Frances Gerety set about to create a slogan for De Beers Consolidated Mines, she felt frustrated by a lack of good ideas. After praying late one night, she jotted ...

The increased stockpile comes as De Beers has doubled down on its retail segment, abandoned its own foray into lab-grown diamonds, cut production from diamond mines, launched a marketing campaign ...

This expectation-loaded "rule" has been circulating since the Great Depression, but it shouldn't be a pressure point for 2025 ...

In a landmark deal on Friday, diamond mining giant, De Beers, announced Letsile Tebogo as its global brand ambassador with focus on telling the story of natural diamonds.

De Beers aims to minimise its water footprint and support the well-being of ecosystems and communities in which it operates.

But while the tagline might be akin to a diamond from De Beers, the 13-year relationship between Mazda and the firm that created it isn't forever at all. Mazda has left the agency for Team Detroit ...

World Federation of Diamond Bourses president Yoram Dvash says the 2024 festive season showed some demand recovery for ...

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With the “Crafted by Earth, Celebrated by You” tagline, the WFDB is on a mission to reposition natural diamonds ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The new agreement had not resulted in “any major changes, just a little tweaking of things here and there,” Botswana’s ...