Kelly Cook got married in a $19 dress from a Macy’s clearance rack. She and her husband, Damon, had $100 in their checking account at the time, she said. There was no theme, website, or videographer, ...

Over the course of the last seven decades, David’s Bridal became a household name for bridal attire. Not only that, but the store’s prom dressing offerings were a popular and more affordable ...

David's Bridal is opening a new bridal retail concept aimed at delivering "elevated, curated and personalized" experiences for brides looking for the perfect wedding dress. The concept, announced last ...

David's Bridal has a new CEO at the helm as it works to build out an advertising network and online marketplace. The bridal retailer, which emerged from its second bankruptcy nearly two years ago, is ...

David's Bridal has teamed up with DoorDash to allow last-minute brides the ability to order a gown right to their door Becca Longmire is a digital news writer-reporter at PEOPLE. She has been working ...

David’s Bridal, the country’s largest wedding-dress retailer, believes it has a solution for getting its business back on track two years after declaring bankruptcy: $10,000 dresses. The 75-year-old ...

David's Bridal has tapped a new CEO to lead the company as it looks to transform from a legacy retailer into a bridal media powerhouse nearly two years after emerging from its second bankruptcy.