If your business depends on online traffic, AI is a bigger threat than you think. Here's what to know - and what to do next.

Google Ads announced they will "now allow relevant Search ads from advertisers who showed amongst top ads to also participate ...

Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different ...

Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, ...

Ginny Marvin, the Google Ads Liaison, said that you may see a shift in Top/Absolute Top Impression rate and/or a change in overall CTR as a result of the double serving Google Ads experiment.

Here, you can see their blended CTR: While maintaining search traffic, the marketing team was able to dramatically reduce its daily Google Ads spend simply by not paying a high CPC when a search ...