Imagine this: you’re all set to watch your favorite new movie in your home theater. You have some aromatic butter popcorn in ...
King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...
NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices. Doug Busk, mobile ...