Coca-Cola’s CEO didn’t drink a Coke at his first staff meeting—here’s why
Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...
afaqs!12d
Cola clashes, sizzling summer & IPL: Beverage brands ready to pour 15-20% more into ads
Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...
Yahoo20d
Outraged fans call out Coca-Cola after noticing glaring issue with new ad: 'How ... lazy can one of the biggest companies in the world be?'
This isn't the first time Coca-Cola has garnered attention for its use of AI. Last year, the company released a Christmas commercial that was created by three AI studios. Many creatives criticized ...
Coca-Cola Co. moves North America media business from WPP to Publicis
Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...
Marketing Dive3d
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
Marketing Interactive3d
Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
but it is not yet at the stage where it can make all our ads. Humans are incredibly effective at noticing AI that is not actually a human,” he said. Quincey said Coca-Cola’s journey into AI ...