In a postseason edition, we applaud a projected “churn” rate among the PGA Tour’s best and the opportunity for even more turnover this week in Memphis. We also debate the meaning of a “season-long” ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

Disney+ and Hulu's monthly churn rates doubled in September as consumers threatened to boycott the streaming services following the temporary suspension of "Jimmy Kimmel Live!" over comments the late ...

More than other premium streamers, Netflix maintains its customer base far better than newer and upcoming major CTV premium platforms -- as well as being comparable to traditional stable pay TV ...

PONTE VEDRA BEACH, Fla. – When the PGA Tour introduced this year’s signature events with limited fields, the concept faced immediate criticism. Some claimed the smaller fields, which normally range ...

Churn rates for streamers continue to be an area of strong focus for analysts -- especially now in the world of a mature streaming/CTV marketplace. New data from subscription research company Antenna ...