Ethnic wear is all about the perfect fit, be it for blouses/cholis with lehengas or your favourite, gorgeous saree. If you’ve come back from the store disappointed about not being able to find the ...

Arunisha Sengupta, Co-founder of Choli Boli, a brand that designs aesthetic and “different” saree blouses narrates an interesting story about the upper garment worn with the saree. However, Manika ...

The sexiness you feel when you step out in a well fitted, brilliantly designed, backless choli is something words cannot describe. The confidence level is through the roof, you’re feeling yourself to ...

2025 was the year blouses stopped being just blouses. They became the star of the outfit. Saris and lehengas everywhere were reimagined but it was the choli that stole the spotlight. It was reshaped, ...

Despite the world practicing social distancing and more people staying at home, cultural fashion shops have observed a steady rise in demand for local RTW clothes. Chiro’s by Jigyasa meets this need ...

Bollywood actress Janhvi Kapoor has served us some of the hottest desi looks ever! Be it her shimmery sari or backless blouse, the actress has redefined ethnic wear for all the millennials out there.

New Delhi: The festive season in India always comes with new trends and styles. This makes sure that the fashion industry stays ever-evolving. One of the most striking trends this season comes with a ...

The choli has covered quite a journey, and many a bosom. Nimisha Tiwari takes a peek Actor Vidya Balan, who’s made a telling fashion statement with her cholis and sarees, says, “The drape and the ...

Too loose, too tight, too deep and just not right? Is that exactly the case with your choice of lehenga cholis? Here is what you need to know to pick the right one. Ethnic wear is all about the ...