In recent years, Burberry has also reimagined its branding, introducing a new serif logo in 2023 alongside the revived Equestrian Knight symbol. This shift signaled a departure from the minimalist ...

And back to the fun at Burberry: there was a person dressed as a knight (the label's logo) seated in the front row. That’s the thing about inherently British style: it can be many things at once.

The production studio has embroidered 120 stitched frames to bring Burberry’s iconic knight logo to life for a journey across London to kick start the fashion house’s Winter 2025 show.