Ad of the Day: Burberry brings its knight to life with cross-stitch campaign
The work by Blinkink features four films to announce the luxury brand’s Winter 2025 Collection and runway show at London Fashion Week.
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Burberry has winter sewn up
In a crafty spot for the fashion brand's Winter 2025 collection at London Fashion Week, Blinkink's Daniel Quirke and a nifty sewing machine take us on a tour of the city in 120 stiched frames.
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Blinkink uses the subtle imperfections of cross stitch to craft an animated campaign for Burberry
The production studio has embroidered 120 stitched frames to bring Burberry’s iconic knight logo to life for a journey across London to kick start the fashion house’s Winter 2025 show.
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British Style Was King at London Fashion Week (and There Was a Knight Too)
And back to the fun at Burberry: there was a person dressed as a knight (the label's logo) seated in the front row. That’s the thing about inherently British style: it can be many things at once.