Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Brian Niccol, who took over as CEO in September, told analysts on an earnings call this week that the company's financial ...

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the ...

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...

Starbucks Corp.’s new Chief Executive Officer Brian Niccol, addressing investors for the first time since taking the ...

New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...