For years, brand strategy followed a familiar rhythm. Brands researched their audiences, built annual plans, launched ...

CEO Lamar Lawson shares insights on branding, graphic design, SEO and digital visibility as businesses prepare their ...

A new year is almost upon us, and now is a great time to take an objective look at your company's brand strategy. Does your current strategy still serve your company and product offerings? Does it ...

Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so your brand can step into relevant cultural conversations in an authentic and ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Brand building is crucial for growth, demanding continuous evolution to stay relevant in ...

Seth Godin. Photos: Getty Images. Few names carry the weight of Seth Godin‘s when it comes to modern marketing. Few names get as much of my personal respect and admiration for their work and ...

Chevrolet is a large, culturally embedded brand with broad consumer reach -- but it does not decisively own any single moment in the category. With a 7.6% Mental Market Share, 57% mental penetration, ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

A TechCrunch reporter built an interactive digital avatar of herself with Synthesia. Here's what founders should know before cloning their own voice. The post Digital Avatar Trend Tests Founders’ ...

Whether you're launching a program, promoting an event, or supporting institutional goals, planning and brand alignment are key to executing successful campaigns. A campaign is a coordinated set of ...

You heard it here first: 2024 is the year of innovation. But innovation isn’t just lightbulb moments and crafty, DIY ideas, it’s also about standing up and standing out. One of the best ways to ...