As AI gains more control over what people see, search and believe, clarity has replaced visibility as the true threshold of brand power and performance.

When done right, clarity can become a competitive edge, building trust, boosting engagement and ultimately driving growth.

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

Oren shares his five-tier brand planning process used in client workshops. Learn a framework for making your marketing plan ...

AI snake oil is selling in the ad world, which means soon there will be only one way to stand out: Be better than the algorithm.

At Frontiers Health 2025, the conversation around global brand launches was evolving rapidly – and EVERSANA and its agency ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

Leaders speaking at this week’s Brands & Culture NY event sounded more confident describing what culture isn’t versus what it is, while still positioning the tactic as essential. At an industry ...