Rare Beauty, Kosas, SoulCycle, West Elm, Ouai, Summer Fridays and Nest New York. The company's data shows younger shoppers do have brand loyalty - but there's a catch. "Young shoppers are ...

However, Rare Beauty has convinced me to give contour another shot. The brand released its $28 Soft Pinch Liquid Contour in late January, and after trying it myself, I think it's easily one of its ...