Black Label just dropped a new 10” X 32.875” Lucero ‘Cross’ plank, crafted with a double drilled wheelbase (why don’t more brands do this!?) and a ton of different color combos!

Lucero Ltd started in 1988. After a few years I decided to take my name off the brand, and stay in the background and restart as Black Label," Lucero recently shared on Instagram. "The idea was to ...