CEO Brian Niccol highlighted last week during the company's annual meeting that he was pleased at the early reaction to the ...

Starbucks, one of the world’s most well-known coffee chains, is under fire for how much it is paying its new leader. The ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

CEO Brian Niccol recently shared some positive feedback about the company’s new “Back to Starbucks” changes, which is its ...

Starbucks CEO Brian Niccol is focused on bringing the company back to its roots. During his first shareholders meeting last ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

Starbucks is trying to revive the old-time coffeehouse feel while adding some modern touches, Bloomberg is reporting.

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.

It's been over year since Seattle coffee giant Starbucks agreed to start negotiating a national contract with the union ...

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the "vibe" from its ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...