Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

Apple smartphones and tablets accounted for 50% of B2C marketing email opens in 4Q13. Android smartphones and tablets accounted for 14% of all email opens, up from 10% in the previous quarter. Across ...

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same?

Brands, look toward the future and say goodbye to the hard-edged distinctions of B2B and B2C. Effective marketing today should be approached with an H2H (Human-to-Human) mindset. It is a simple ...

So let us use mobile to bring both B2B and B2C customers into the process, instead of simply throwing marketing messages at them. Let's challenge ourselves to start conversations, and enable ...