It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons ...

Running a B2B ecommerce store is fundamentally different from selling directly to consumers. Your customers are businesses ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on consumer-facing ecommerce sites, especially robust marketplaces like Amazon ...

According to eMarketer, e-commerce is the fastest-growing channel for B2B product sales, and US B2B e-commerce sales will exceed $2 trillion by 2024. At the same time, eMarketer also states that, ...

Ben Crudo is CEO of Diff Agency. Ben is a retailer turned technologist and an e-commerce expert helping retailers win today and tomorrow. Handshakes in showrooms have classically marked the beginning ...

Strong relationships with customers and partners are critical for B2B businesses, and successful B2B ecommerce strategies need to reflect that. Today’s B2B ecommerce models go beyond automated ...

As B2B commerce continues on its fast pace of transformation to digital-first, it’s impossible not to look to AI for important technological advancements. Yes, it’s a buzzword, but AI is also an ...

Two prominent research efforts released in Q1-24 on the future of business-to-business (B2B) e-commerce suggest that the marketplace is in bad shape. In February, Forrester Consulting released its ...

B2B e-commerce has grown considerably. In 2021, online sales through B2B e-commerce sites, login portals, and marketplaces increased 17.8% to $1.63 trillion, from $1.39 trillion in 2020. E-commerce ...

COVID-19 cemented e-commerce into everyone’s daily habits in 2020, and as we look ahead, B2B e-commerce is quickly becoming the next frontier for founders and investors. The pandemic pushed businesses ...