There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Adaptive programs address these challenges by allowing B2B frontline marketers to respond to real-time buyer signals, tailor ...

Cross-functional collaboration is critical ... Account-based marketing offers a clear path to aligning your B2B marketing and sales efforts while driving demand and revenue.

In an era of rapid global commerce evolution, seamless data exchange is crucial for effective supply chain management. Pramod ...

For B2B marketers, automation simplifies lead generation while ... Those tools include tracking task due dates, reassigning tasks, and enabling team collaboration. You can also access comprehensive ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

Additionally, streamline collaboration by automating task creation ... A data-driven automated email nurturing strategy lets B2B organizations transform their sales funnels by improving efficiency ...

A recent study found that high performing B2B marketers leveraged collaboration between sales and marketing to deliver the right content at the right time to convert leads nearly 50% more than ...

This collaboration brings together 2X’s global ... 2X has solidified its position as a leader in AI adoption for B2B marketing. Through this partnership, Copy.ai will integrate its enterprise ...

Marketing Content - Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find ...

Mars partnered with b2b.store on the project due to the success of its WhatsApp solution, which is used by a number of ...

collaboration, and message impact. “This year’s winners across both the B2B Return On Integration Honors and Programs Of The Year Awards categories are leading examples of firms that have ...