When marketing to potential clients or end-users, B2B vendors/suppliers across the spectrum of industry verticals have long relied on case studies to convey credible information about their products ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

we saw some incredible Sharper won Gold at the B2B Marketing Awards for their work with Proact and NetApp in the IT solutions space. In this case study, you’ll learn the secrets behind how Sharper to ...

Discover how Rooster Punk’s bold B2B marketing campaign helped Allica Bank stand out, drive SME engagement, and win awards.

Enter the case study, an often overlooked yet powerful tool that B2B content marketers would benefit from by incorporating it into their strategy. At its best, a case study is a story. It's a poignant ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

Acquiring new clients during an uncertain economic season can be challenging for B2B businesses. Despite a cautious market, ...

Code and Theory, part of Stagwell (NASDAQ: STGW), has been named Ad Age's inaugural Business-to-Business Agency of the Year.

An Ipsos study commissioned by LinkedIn finds AI tools ... A new report shows that B2B sales teams increasingly use AI to improve efficiency and close deals. Commissioned by LinkedIn and conducted ...

1. Global Infrastructure: EngageLab’s global servers and outbound IPs are strategically distributed across multiple regions, ensuring high delivery rates and compliance with local regulations. The ...