Hollywood tie-ins are, more often than not, flimsy cash grabs that link tentpole movies with mass-produced tchotchkes. In a move that rebels against the idea of disposable marketing, Mercedes-Benz ...

LOS ANGELES -- The new sequel, "Avatar: The Way of Water" should wow audiences with another visually immersive storytelling treat, just as the original "Avatar" did more than a dozen years ago.

This is the Mercedes AVTR, the coolest concept car in the world. This car can crab walk, be driven in both the left and right ...

James Cameron's Avatar franchise is well known for not only being one of the highest-grossing movies ever made, but it's also notable for advancing visual effects technology in filmmaking. When the ...