Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to our tendency to give more credence to information that we are ...
It's not our fault; our brains are wired to make quick decisions, and the availability heuristic tells us to use the information that's most readily available—in short, our premade assumptions. So, if ...
The affect heuristic suggests that a person makes a judgment based upon emotion, the availability heuristic occurs when someone makes a judgment based upon the ease of recall of information, and the ...
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