Club sports apparel Bookstore merchandise and store visual identity Events related to athletics programming (e.g., pregame celebrations, etc.) Recreation Center athletic venues (e.g., logo under the ...

Hope College has a strong tradition of intercollegiate athletics. A distinct sub-brand celebrates that heritage while bringing clarity and cohesion to the visual expression of the sports program.

Following is a transcript of the video. This is the logo for the sports teams at the University of Arkansas at Pine Bluff. At first glance, all you see is a lion. But take a closer look.