Astute fans of the Boston Celtics don't need any explanation as to why the storied franchise chose to retire a jersey number to honor Arnold "Red" Auerbach, a man who never played a single minute ...

Red Auerbach's coaching philosophy was simple ... he ran only seven basic set plays throughout his Celtics coaching career. Arnold Auerbach was born on Sept. 20, 1917 in Brooklyn, N.Y., the ...

Celtic GM and coach Red Auerbach's jersey was retired, Robert Parish made his 2000th career block, and Al Jefferson was born.

There may never be a general manager in the NBA with greater success than iconic Boston Celtics GM Arnold "Red" Auerbach. The Celtics were by no means a terrible team before he took over as its ...