Amazon has launched a new, mobile-only shopping service called “ Amazon Haul ,” which touts low-cost items of $20 or less. Some consumer experts are seeing it as a new way to counter the two sites – Temu is a Chinese-owned site based in the U.S. while Shein was founded in China but is based in Singapore.

Haul is available on Amazon's app and mobile website, offering a similar range of fashion, home, lifestyle, and electronics items found on Temu and Shein. Everything on Haul is priced at $20 or less, with most items under $10, and some as low as $1.