Click here for more information. For its ninth year in a row, Aldi fans will be pleased to hear that Kevin the Carrot is back – and ready to delight shoppers with a whole new range of plush toys.

But at Christmas everything changed, and Aldi's greatest strengths became its biggest weaknesses, until Kevin the Carrot came along. Since 2011 Aldi enjoyed fantastic growth. In... We’re long-term ...

Aldi, a supermarket, invested in its mascot, Kevin the Carrot, over a six-year campaign to maximise its Christmas trade and make Aldi Britain's favourite Christmas advertising. Aldi: Kevin versus John ...

This paper tells the story of how, with the help of a humble carrot and his family, Aldi developed a creative communications strategy that made them the fastest growing supermarket chain in the UK at ...

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Aldi is calling on shoppers in Lancashire to share their love for Kevin the Carrot, with the chance to win the ultimate prize package. Whether your heart skips a ‘beet’ at the sight of the ...

At Christmas, Aldi faced a unique challenge. The famously low prices that drove growth for most of the year were suddenly a weakness, with shoppers trading to mainstream supermarkets in an effort to ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Whilst most UK Christmas advertisers eschewed consistency in favour of newness and novelty, Aldi single-mindedly invested in making Kevin the Carrot famous. Establishing his character, casting allies ...

We are talking about Aldi’s now... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as ...