The SL 72 may not be as big as the Samba but it’s not for a lack of trying. Last year, the old-school Adidas sneaker nearly topped the Lyst Index, a quarterly roundup of the hottest items in fashion.

Adidas Samba shoes are the most popular style of shoes the company makes, and right now, you can buy an updated pair of the ...

Adidas neo was facing an uphill struggle in China, thanks to fierce competition from local players promoting pride in China-born brands, and decreasing relevance with the younger generation. Coupled ...