New York University professor Adam Alter, author of "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, explains what happens to your brain when someone likes ...

Adam Alter is the New York Times bestselling author of two books and an Associate Professor of Marketing and Psychology at New York University’s Stern School of Business. Alter’s most recent ...

Following is a transcript of the video. Adam Alter: "Nomophobia" is a new word that's being coined to describe no mobile phobia, and it's the idea that a lot of us, in thinking about not having ...

Mr Adam Alter, an author and professor of marketing at New York University's Stern School of Business, believes modern technology has never been so "efficient and addictive". In his 2017 book ...