“Hello and welcome to BuzzFeed’s ASMR News Now, where we take you on a euphoric journey though the news,” a soothing, almost unsettlingly soft female voice whispers. “Now let’s move on to our top ...

Allen created the name for this phenomenon and popularized it when she created her 2010 ASMR Facebook group and participated in the “WEIRD SENSATION FEELS GOOD – PART 2” thread. Today, ASMR videos ...

In the video below, a young woman picks up a brown leather wallet, rubs it between her hands, then shakes it. The zipper pull trembles against the rows of linking teeth with a tinny sound. These ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

Only some people experience ASMR, a trait where people may feel a tingling sensation on their scalp and back of the neck in response to auditory and/or visual stimuli. There is a wide range of sensory ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Maybe you've seen one of the millions of videos devoted to ASMR on the internet, or perhaps you experience the brain tingles yourself. Here's what you need to know about the phenomenon, adapted from ...

Dev Ritchie vividly remembers the first time she experienced ASMR — a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, often experienced in response ...

It was time to prepare my body for a peaceful, relaxing sleep. So said the voice, in a lilting British accent that barely registered above a whisper. “Notice how soft your pillow feels against your ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

It started in preschool for Gracie. She and her classmates were coloring with markers. The crinkling of the paper and the squeak of the markers made Gracie so tired that she put her head on the table ...