The UK’s Advertising Standards Authority has found that Asda’s marketing campaign comparing its prices with those at Morrisons was “misleading”. The advertising watchdog considered a six-point ...

Asda has recently reached a notable milestone by becoming cheaper than Aldi and Lidl for a basket of essential items. This marks the sixth time this year the supermarket has outpaced its budget ...

THE cheapest place to buy Mini Eggs this week has been revealed – and it’s not Asda. With the big Easter weekend fast approaching, many households will be keen to know which supermarket to visit ...

Asda has pledged to drop the cost of everyday products to below those of its competitors’ loyalty card prices as it attempts to re-position itself following a bleak Christmas. The supermarket said ...

UK grocer Tesco has been reprimanded by the Advertising Standards Authority (ASA) today (13 April) in its latest price promotion campaign against rival Asda. The national press advertisment featured a ...

Asda is losing customers and market share despite lowering prices and reviving historic pricing campaigns, with industry data showing continued sales ...

We compare the cost of a basket of basics from the six main supermarkets, with one becoming the second most expensive after hiking the price of a cupboard staple.

The full discount can be accessed across four orders ...