Prime Minister Srettha Thavisin is ready to build on the success of the "Thacca Splash -- Soft Power Forum 2024" by encouraging 11 soft power industries to generate 4 trillion baht for the country ...

The term soft power was coined at the height of the Cold War by American political scientist Joseph Nye, who used it to describe “when one country gets other countries to want what it wants” without ...

These days there’s lots of discussion in policy circles about the importance of soft power. Meetings like the G20 offer mega “soft power” moments of influence as the NY Times put it.