Roku is continuing its relationship with Phillips, with the launch of a new cross-branded television. The Phillips OLED Roku TV is available starting today and retails starting at $1,299 online and in stores at Sam's Club.

Roku is known for its popular streaming software, which has been built into streaming sticks and devices like the Roku Ultra. Roku OS is also built directly into various smart TVs, including some from brands like HiSense, TCL, and Sharp. However, most of them have been mid-range TV models. That is now changing.

Following the release of TVs such as the Roku Pro, picture enthusiasts have been looking for a product combining the best of both worlds -- a foolproof smart TV system with great image quality. Philips' OLED Roku TV certainly looks the part for filling this brief.

Fans of and have a new option. Roku has partnered with Philips to bring the first Philips 4K OLED TV to the U.S. The 65-inch Philips OLED Roku TV (formally known as the 65OLED974/F7) is currently a Sam’s Club exclusive,

Takes you closer to the games, movies and TV you love Issues delivered straight to your door or device Philips and Roku have been buddies for a while, but now they're taking that partnership to new OLED heights.

There's a seriously good-looking Roku TV coming to digital storefronts today — only, it's being made by a company you've probably never heard of before.