In an era of college football where bowl sponsors are constantly looking to up the antics, a functional toaster trophy is a ...

The Pop-Tarts Bowl social team created an Oppenheimer parody of the new trophy, which doubles as a functional toaster. Even ...

From the Bedlam Bell to the Platypus Trophy and everything in between, college football's trophies add an extra layer of ...

The Pop-Tarts Bowl captivated the college football scene last season by introducing an edible mascot. A year later, the ...

Players aren't only playing for a trophy but the chance to feast on an edible mascot. The winner between Iowa State and Miami ...

The Pop-Tarts Bowl has added a new exciting feature to its trophy: a working toaster. The announcement was made through a ...

The Iowa State Cyclones and Miami Hurricanes will vie for the right to hoist the toaster trophy later this month.

It seems Pop-Tarts is branching out. With outside help, the company has come up with a fancy trophy that just might be able ...

Last year, the Pop-Tars Bowl "cooked" its own mascot and fed it to the winning team, which probably felt like a fever dream ...

After a memorable post-game celebration last year, Pop-Tarts is upping its game for the 2024 Pop-Tarts Bowl in Orlando.

According to a press release, Pop-Tarts & GE have accepted this year’s challenge and delivered an epic solution. Pop-Tarts ...

When it comes to marketing, nobody does it better during the college football bowl season than the Pop-Tarts Bowl. After ...