Last year, the Pop-Tars Bowl "cooked" its own mascot and fed it to the winning team, which probably felt like a fever dream at the time but in fact

The Pop-Tarts Bowl has added a new exciting feature to its trophy: a working toaster. The announcement was made through a video on social media, which actually showed real Pop-Tarts being toasted. GE Appliances was credited for making this happen.

When it comes to marketing, nobody does it better during the college football bowl season than the Pop-Tarts Bowl. After creating an edible giant Pop-Tart last year, bowl officials have taken it to another level this season. Iowa State meets Miami on the ...