How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...
Her latest accolade came in the form of an NIL (name image and likeness) agreement with Jordan brand. She is the now the ...
Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract ...
LSU Tigers' 2025 recruit Bella Hines has sealed a historic NIL deal with Jordan Brand, making her the first and only high school player to land a deal with the global brand. The five-star ...
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...
Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...
Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...