A.J. Brown has helped the "Inner Excellence" book authored by Jim Murphy rise to popularity over the past week, as the story of the novel he read on the sideline continues to grow.  Murphy was spotted in the Eagles practice facility last week and will be in attendance at Sunday's divisional round playoff game between the Eagles and Rams,

Jim Murphy, author of Inner Excellence, has been in Philadelphia all weekend as A.J. Brown invited him to the divisional playoff game. More on the story of the book A.J. was reading on the sidelines tomorrow on Eagles Pregame Live. pic.twitter.com/nS0RmsWYke

"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

As Brown’s reading material during an Eagles playoff game went viral, the author points to a message from the book: “There’s so much more to your life than the business of just trying to achieve.”

As the Eagles continue their pursuit of excellence during the 2025 NFL Playoffs, star wide receiver A.J. Brown continues to work on his inner excellence. Brown's decision to read Jim Murphy's "Inner Excellence" during Philadelphia's wild-card round has dominated news cycles ahead of the divisional round.

The wide receiver said the book, which provides mental techniques to improve lives, brings him a 'sense of peace.'

Eagles' A.J. Brown reads "Inner Excellence" by Jim Murphy during games, revisiting highlights after drives to refocus and boost mental performance.