The Nvidia founder's bold playbook shows how great leaders perform consistently in both good times and in bad.

A new book on Nvidia Corp. debuting this week entitled “The Nvidia Way” should probably be called “Jensen’s Way.” The book, by Barron’s senior writer Tae Kim and published by W. W. Norton & Co., is the first history of the company that has largely fueled the current AI boom with its high-performance graphics chips.

Since becoming CEO of AMD in 2014, Lisa Su has significantly transformed the company, positioning it as a major competitor to industry giants like Nvidia and Intel.

When I read that statistic from Harvard Business Law Review, I was hoping the article would include an analysis of what that tiny—but in my mind most successful—subset of founders do differently from the other 99.

A new book, , featuring the first authorized interview with Nvidia CEO Jensen Huang, was officially released on 10. The book provides an in-depth exploration of Nvidia's history through the lens of Huang's visionary leadership and strategic decision-making.