The soft toy industry's most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

People cannot get over the 'insane' queues of people spotted bursting their way into Harrods in a bid to get their hands on ...

A RARE cuddly toy from a brand that soared to popularity in the nineties has sold for a whopping £420 on eBay. The Jellycat ...

Whether you’re a parent or a doting auntie, you probably know how popular Jellycat’s stuffed animal toys have become over the ...

Similarly, the Squishmallow craze, which predates the more recent Jellycat frenzy, saw Gen Zers and Millennials clamor to get their hands on one of the bulbous stuffed toys. In 2021, a kids store in ...

AN ULTRA-rare cuddly toy has sold for a whopping £640 after a fierce bidding war broke out on eBay. Racking up 40 bids, this ...

It is not young kids driving the demand but “kidults” (those aged 12 and above). Kidults now account for over a quarter of ...

Sometimes you just need a giant Jellycat,' one TikTok user captioned a video of her dancing with a Silver Bashful Bunny - estimated to be worth £225. Multiple creators have posted their hauls ...

Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...

Jellycat toy enthusiasts have been going to great lengths to snag the latest plushies from the beloved brand. Despite being launched over 25 years ago, Jellycat saw a surge in popularity last year ...

PSA: Valentine’s Day is coming up, people! I know you’re still getting over the holiday rush and into the swing of the New ...