Amazon is making a strategic move into the ultra-low-cost space as holiday spending kicks into high gear. But price isn't the only reason why US shoppers are addicted to Temu.

Amazon has introduced a low-price shopping experience to rival the likes of Temu and Shein, called Amazon Haul. The service is going to focus on “crazy low prices” and will aim to highlight products under $20 to make low-cost shopping easier.

Amazon's new online discount service, Amazon Haul, has products priced at $25 or less. It's a move to offset shoppers' move to Temu and Shein.

Amazon’s new low-priced marketplace is a likely attempt to compete with retailers like Shein and Temu, which the company reportedly views as a growing threat.

Amazon has rolled out its answer to the discounted, low-cost storefronts of Temu and Shein. The Amazon Haul store, currently available on the mobile app

Amazon promises that nothing in the Haul category will be more than $20 — and most items will be closer to $10. As an added bonus, Amazon offers an A-to-Z Guarantee, which guarantees all items are authentic and safe — and you have a hassle-free remediation process for products sold and fulfilled by the brand's selling partners.

Amazon has launched a low-cost online storefront featuring electronics, apparel and other products priced at under $20. It's part of the e-commerce giant's efforts to compete with discount retailers t